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Making Solar Energy Economical  The history of human inventions and advancement in technology cannot be mentioned without direct reference to engineering. From the ancient period of the Stone Age to the shipbuilding age and the development of nuclear power, one fact remains unquestioned, and that is the rise of several marvels attributed to the level of the engineering prowess. However, this is not to say that there are no challenges that demands attention from engineers. As a matter of fact, there have been consistent grand challenges which demands urgent attention from engineers (Bak et al., 2002). One such challenge rests in making the solar energy economical. Utilization of solar energy has not been substantially undertaken in the 21st century. This is against the need to have a constant supply of secure, clean, green and sustainable energy (Bak et al., 2002). There is no doubt that tapping into solar energy as an alternative to the commonly used fossil fuels has bee...

Reducing Illnesses through Nutritional Counseling Nutritional education and counseling involve educating the client about the importance of healthy living by providing information that is vital in supporting a healthy eating lifestyle and teaching people the importance of making a dietary change. The information gathered during nutrition assessment provides the necessary data on which eating disorders can be addressed during the instructional and counseling sessions. Before beginning the counseling process, the person involved is first assessed on the knowledge he/she has on nutritional and eating disorders, their readiness to adopt new eating behaviors, learning barriers which might be encountered during the counseling session that includes but not limited to language and possible learning barriers. It is a well-known fact that four out of ten leading causes of death in the United States – Cancer, stroke, coronary heart disease, and type 2 diabetes are all associated wi...

Singapore Airlines: Management Case Study Organizational management is the function that coordinates the efforts of people to achieve specified goals and objectives by deploying available resources efficiently and effectively. Management aspects include planning, organizing, staffing, directing or leading, and controlling an organization to meet a given goal(s) or target. Management focuses on the implementation of policies and strategies which is subject to discussion with all managerial personnel and staff. Managers must understand where and how they can implement their policies and strategies and devise the course of action for each section in an organization. Below is a management case study. Singapore Airlines (SIA) was born when Malaysian-Singapore Airlines Ltd. was split into SIA and Malaysian Airline Systems in the year 1972. The split enabled SIA to retain all the Boeing jets previously owned and maintained by the United Malaysian-Singapore Airlines together with th...

                         Essay on Brand Equity Brand equity is a marketing term used to describe the value of having a well-known brand name and brand image. It is based on the notion that, a famous brand name is capable of generating more revenues with the brand name as compared to a similar product produced by a little-known brand name since consumers often believe that, a product from a well-known brand is better than a product with little-known brand names. Brand equity is the value of the brand in the marketplace that lies in the consumer's awareness of the brand features, thus, driving attribute perceptions. A high equity brand increases the financial value of a brand to the brand owner. This means that the brand can create a positive differential response in the marketing environment that includes increased market share, increases profit margins derived from in...